Wednesday, 14 May 2014

Final Major Project- Branding

Logo and Brand collateral designs created for the 'Organic Produce Society'. 'OPS' are an American agriculture organisation campaigning for the sustainability of food production and resources. The Brand identity needed to communicate their friendly, caring and approachable personality as well as signifying their values and beliefs in the need for a more natural, sustainable and environmentally friendly future in food production through the use of traditional and organic methods of growing produce.

Final Major Project- Interactive PDF Editorial

Illustration and interactive page layout design created for the 'Organic Produce Society'. The theme of this article was Transgenic Foods. Both the text and illustrations needed to support and visually communicate the article topic as well as being clearly linked to the organisations brand and campaign material.

Final Major Project- Anti-GMO Posters

4 Anti-GMO posters designed for the 'Organic Produce Society's campaign against the production of Genetically Modified Foods. The posters needed to be clearly linked as part of a set and recognisable as being part of the 'Organic Produce Society's campaign material and brand identity.

Final Major Project- Organic Seeds Packaging

Packaging Designs created for the 'Organic Produce Society'. The packaging was designed to contain a range of 'Grow Your Own' organic vegetable seeds, which were part of a free gift provided by the 'Organic Produce Society' to their followers as a way of getting people involved in the campaign for  more natural and sustainable food production and resources by giving them the opportunity to grown their own organic vegetables.